1. PERSONAL INFORMATION WE COLLECT
“Personal Information” means information that identifies, relates to, or could reasonably be linked to you.
Depending on how you interact with us, we may collect:
A. Identification Information
· Name
· Mailing address
· Email address
· Phone number
B. Reservation & Transaction Information
· Lodging reservations
· Spa bookings
· Event registrations
· Dining reservations
· Gift card purchases
· Payment details and transaction history
C. Estate Visit Information
· Dates of stay or visit
· Services used
· Event attendance
· Preferences and special requests
D. Health & Wellness Information
If you book spa or wellness services, we may collect limited health-related information necessary to safely provide services (e.g., allergies, contraindications, or physical limitations).
This information is used solely for service delivery and safety purposes.
E. Website & Device Information
When you visit our website, we may collect:
· IP address
· Browser type
· Device type
· Pages viewed
· Time spent on pages
· Referring websites
This information is collected through cookies and similar technologies as described in our Cookie Policy.
F. Photographs & Video
We may capture photography or video at events or in public areas of the Estate for promotional purposes.
G. Communications
If you contact us, we may retain correspondence and related contact information.
2. SOURCES OF PERSONAL INFORMATION
We collect information:
· Directly from you (reservations, forms, purchases)
· From booking or payment processors
· From advertising or analytics partners (via cookies)
· From event planners or group coordinators
· From publicly available sources where appropriate
We do not purchase personal information from data brokers.
3. HOW WE USE PERSONAL INFORMATION
We use personal information to:
A. Provide Services
· Confirm reservations
· Process payments
· Deliver spa treatments safely
· Manage event logistics
· Fulfill retail purchases
B. Guest Experience
· Personalize your stay or visit
· Maintain guest preferences
· Improve services
C. Marketing (With Consent Where Required)
· Send newsletters
· Share special offers
· Promote events
You may opt out of marketing communications at any time.
D. Website Improvement & Analytics
· Analyze website performance
· Improve booking functionality
· Understand visitor behavior
E. Security & Fraud Prevention
· Protect guests and property
· Prevent unauthorized transactions
4. SALE OR SHARING OF PERSONAL INFORMATION
We do not sell personal information for monetary compensation.
However, certain cookie-based advertising activities may constitute “sharing” or “sale” under applicable U.S. state privacy laws because identifiers may be transmitted to advertising partners for cross-context behavioral advertising.
You may opt out of such sharing by:
· Using our Cookie Consent Tool
· Clicking “Your Privacy Choices” in the website footer
· Contacting privacy@experiencemeander.com
We do not use personal information for automated decision-making that produces legal or similarly significant effects.
5. DISCLOSURE OF PERSONAL INFORMATION
We may share personal information with:
A. Service Providers
· Payment processors
· Booking engine providers
· Email marketing platforms
· Analytics providers
· IT and hosting providers
These providers are contractually required to use personal information only to perform services for us.
B. Event & Operational Partners
Where necessary to deliver group events or weddings.
C. Legal & Safety Purposes
When required by law, subpoena, court order, or to protect the safety of guests or the Estate.
D. Business Transfers
In connection with a merger, acquisition, or restructuring.
6. CHILDREN’S PRIVACY
We do not knowingly collect personal information from children under 13 without parental consent.
If you believe a child has provided information to us without consent, please contact privacy@experiencemeander.com.
7. YOUR PRIVACY RIGHTS
Depending on your state of residence, you may have the right to:
· Access personal information we hold about you
· Request correction of inaccurate information
· Request deletion of personal information
· Opt out of targeted advertising or sharing
· Withdraw consent where applicable
· Receive information in a portable format
To exercise your rights:
privacy@experiencemeander.com 1-540-672-4912
We will not discriminate against you for exercising your privacy rights.
8. CALIFORNIA RESIDENTS
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA/CPRA), including:
· Right to know categories and specific pieces of information collected
· Right to delete
· Right to correct
· Right to opt out of sharing
· Right to limit use of sensitive personal information
We do not knowingly sell personal information.
9. DATA SECURITY
We implement administrative, technical, and physical safeguards designed to protect personal information.
However, no method of transmission or storage is completely secure. Guests are encouraged to protect account credentials and notify us of suspected misuse.Access to third-party websites is at your own discretion and risk.
10. DATA RETENTION
We retain personal information only as long as necessary to:
· Fulfill reservations and services
· Comply with legal obligations
· Resolve disputes
· Maintain accounting records
Information no longer needed is securely deleted or anonymized.
11. INTERNATIONAL VISITORS
Meander operates in the United States. Personal information may be processed and stored in the United States.
If you access our website from outside the U.S., you acknowledge that your information may be transferred to and processed in the U.S.
12. CHANGES TO THIS NOTICE
We may update this Privacy Notice periodically. Updates will be posted with a revised effective date.
13. CONTACT us
Meander Estate LLC
Attn: Privacy Officer
2333 N James Madison Highway
Locust Dale, Virginia 22948
privacy@experiencemeander.com
1-540-672-4912